Rob Marandino, Principle
Successfully Scaling VC/PE-funded B2C Companies For 15+ Years
Rob Marandino has over 15 years of experience in the direct to consumer industry having held numerous senior level B2C marketing positions, including: Vice President Marketing for Sono Bello, Chief Marketing Officer for GoodTimes Entertainment (Billy Blanks), Chief Marketing Officer for TrimSpa, Chief Marketing Officer for Fig Body Contouring, Chief Marketing Officer for ThermaClear Acne Clearing Device, Vice President Marketing for Marketing Architects (HurryCane) , Vice President Marketing for Pryor Health, Chief Marketing Officer for Youthful Beauty Anti-Aging Skincare, and Vice President Marketing for Weider Nutrition.
He has worked with numerous start up and early stage privately funded and venture capital /private equity backed firms, including Bessemer Venture Partners, Quadrangle Group, and Band of Angels as well as numerous consulting firms that provide PE/VC support and direction.
Throughout his career Rob has been responsible for bringing predominantly health & wellness brands to life, scaling these brands and positioning them for successful IPO and/or exit strategies. In so doing he has structured, led and managed multiple go to market teams including market research, branding, creative development, digital and TV/video as well as call center operations and media management with budgets from grass root level to those in excess of $40M per year.
A thought provoking team leader, Rob is also extremely hands-on and has an uncanny eye and respect for the consumer journey and the intricate creative nuances that need exist in a consistent yet escalating manner throughout the multi-media, multi-touch world in which we live today. And his equally detailed analytic mind enables him to constantly test and evaluate through on-going A/B testing backed by clearly defined media analytics.
He has successfully managed both internal and external teams including multiple third party digital, TV, social media influencer, and reputation management firms as well as scientific advisory boards, FTC/FDA legal claim substantiation law firms, and multiple product development manufacturing firms in the nutrition, supplements, exercise equipment, medical device and anti-aging cream categories.
While a consummate marketer who writes compelling lead generating copy, extracts emotional testimonial video, and can lead a production shoot behind camera, Rob is a bottom right hand corner of the spreadsheet professional. He delivers 360 degree results working hand in hand with CFO’s, CEO’s and the investor community, and provides profitable return on investment to the companies with whom he has partnered.
SCALING BRANDS BY DRIVING PERFORMANCE CAMPAIGNS
Rob Marandino Executive Summary
Accomplished Chief Marketing Officer / Vice President Marketing with over 15 years of strategic global leadership experience in scaling direct-to-consumer (DTC) brands to achieve household recognition and substantial revenue growth. Proven track record of exceeding revenue goals and increasing valuation multiples through innovative marketing strategies, media optimization, and cross-functional collaboration.
- Demonstrated success in scaling startup / early-stage companies to achieve revenue targets and enhance brand recognition, including Sono Bello, Pryor Health, Weider Nutrition, TrimSpa, Fig Body Shaping, Tae Bo, ThermaClear, and Marketing Architects among others.
- Expertise in developing and executing lead-generating customer acquisition strategies, optimizing media budgets, and fostering strategic partnerships to drive business growth.
- Skilled in building and leading high-performing cross-functional teams in deadline-driven environments, working closely with Marketing Analytics, Finance and Sales, with a focus on achieving business objectives and maximizing ROAS and total ROI.
- Proficient in full funnel marketing channels, including digital marketing, direct response television (DRTV), social media, podcasts, connected TV, and e-commerce, to drive customer engagement and increase market share.
- Extensive experience working with private equity and venture capital firms as well as founders, CEO’s, CFO’s, CMO’s and COO’s scaling start-up and early-stage brands poised for profitable exit, IPO, merger and/or acquisition.
