From Concept To Sales responds to the growing need in today’s start-up and early stage surplus world for investors or those seeking investment, now or in the near future, to have an outside objective view of their business and deliver assessments, recommendations and business plans that will ensure optimal return on investment.
Led by seasoned direct to consumer marketer, Rob Marandino, the team provides comprehensive business, marketing, and media plans, including:
o Branding, market research, positioning, competitive analysis, creative development, and media planning (mix and budget) for digital (SEO/SEM), broadcast television, DRTV, social media, and FTC/FDA legal claim substantiation.
We provide an unbiased deep dive into the landscape and the numbers before investors invest or entrepreneurs seek investment so to address every ‘what-if’ before it is reality.
We have managed many B2C brands and we possess hands-on experience in essentially every piece of the concept to sale process.
And this experience enables us to provide realistic forecasts and address each and every issue so you are ideally positioned for success.
We work with every client on a per project basis that can be anywhere from a week to however long you feel necessary depending on scope of work. And we do so with minimal overhead, with virtually no minimal commitment, and with 100% transparency as well as our pledge to treat the business as if it were our own.
With no task too big or small, and with a solid adherence to maximizing your return on investment, we provide exceptional value based talent that encompasses each of the components necessary for success to start or further grow your business and investment.
Traditional large consulting firms are mostly made up of highly talented professionals. Yet typically they are ‘professional consultants’, not former boots-on-the-ground B2C client side brand executives.
We have designed products, procured its components, designed and implemented media plans, and actually written copy, shot a video and m
Traditional large consulting firms are mostly made up of highly talented professionals. Yet typically they are ‘professional consultants’, not former boots-on-the-ground B2C client side brand executives.
We have designed products, procured its components, designed and implemented media plans, and actually written copy, shot a video and managed its media return on investment through detailed media analytic metric protocols.
The 'text book' overview deliverable method typically looks very professional and includes extensive costly market research survey data and hypothesis based projections centered around even broader economic or industry trends.
But what it traditionally does not
include are granular data points such as:
Competitive spend, legal claim subs
The 'text book' overview deliverable method typically looks very professional and includes extensive costly market research survey data and hypothesis based projections centered around even broader economic or industry trends.
But what it traditionally does not
include are granular data points such as:
Competitive spend, legal claim substantiation challenges, actual costs of digital or tv/video production, reputation management costs, and the largest expense – that of media, including realistic budget, media mix, cost per lead, and the final cost per sale.
We have done it all internally for numerous successful B2C brands and know every element of the direct to consumer business mix. This hands on experience allows us to provide a comprehensive and realistic business, marketing, and media plan complete with numbers you can trust so to evaluate your investment and the return on this investme
We have done it all internally for numerous successful B2C brands and know every element of the direct to consumer business mix. This hands on experience allows us to provide a comprehensive and realistic business, marketing, and media plan complete with numbers you can trust so to evaluate your investment and the return on this investment.
This helps both investors and those seeking go to market direction for go-live initiatives or investor presentations. And we do so at a fraction of the cost charged by most larger consulting firms.
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